Strength · Discipline · Ambition
You don’t need another
workout plan.
You need someone in your corner.
Real coaching from a NASM trainer with 15,000+ sessions behind him, a capped client list so you’re never one of eighty, and a 24/7 facility in Costa Mesa where the AMB Family actually shows up. Online, in person, or both.
The real problem
It was never a knowledge problem.
You’ve bought the app. Downloaded the plan. Watched the videos. And you still stalled out, because none of it knew your name or noticed when you disappeared for three weeks.
Here’s what actually breaks people:
- The plan is generic, so it never fit your body or your schedule.
- Nobody’s watching, so "I’ll start Monday" turns into next month.
- You’re training alone, and alone runs out of motivation fast.
You don’t have a knowledge problem. You have a nobody’s-in-your-corner problem. That’s the part we fix.
The AMB Method
How we get you there: Strength. Discipline. Ambition.
Strength
A program built for your body, adjusted every week off what’s actually happening, not a template with your name pasted on top.
Discipline
Accountability you can’t wiggle out of. Real check-ins, real eyes on your form, a coach who takes it seriously so you do too.
Ambition
We don’t do "good enough." We build the version of you that you’ve been putting off, and we make it stick for good.
That’s the difference between a plan you quit and a change that holds.
The AMB facility · Costa Mesa · Open 24/7
The Hybrid · Flagship
AMB Hybrid: coached online, backed by a real place and real people.
This is the one almost nobody else offers. You get full online coaching from Armon, plus 24/7 VIP access to the AMB facility in Costa Mesa. Train on your own schedule, in a real gym, around people chasing the same thing you are.
Online coaching fixes the plan. The facility and the AMB Family fix the part that actually makes people quit: doing it alone.
What is inside
- Custom training + nutrition, adjusted every week
- True 24/7 access to the fully-equipped AMB facility, any hour, any day
- Access to our connected recovery lounge, red light therapy and more, right in the same building
- The AMB Family, a community that trains beside you and knows your name
- Direct access to your coach, not a call center
Investment
Month to month, built as a membership, not a pack of sessions.
Claim your 7-Day VIP PassWhy come in when it’s online? Because a screen can’t spot you, a room full of the AMB Family can. That’s the whole point.
Online Coaching
Not local? You still get the real thing.
Full AMB coaching from anywhere. The catch most online coaches hide: they’re carrying eighty clients and you get a copy-paste plan. We cap the list on purpose, so you get a coach who actually knows your body.
AMB Online · Essentials
Custom training + nutrition, habit tracking, and regular check-ins that keep you honest.
Apply for online coachingAMB Online · All-Access
Everything in Essentials, plus weekly video form review and direct text access to your coach.
Apply for online coachingThe commitment. Both run on a 3-month commitment, because that’s how long real change actually takes, and we’re not interested in selling you another month you’ll waste.
How it works. You apply, Armon reviews it personally, and he tells you straight whether this will work for you before you pay a cent. No hard sell. If it’s not a fit, he’ll say so.
The proof
The work speaks. Here’s the receipt.
All AMB client transformations are pre-approved to post.
“Down 38 lbs in 6 months. First time it ever stuck.”
“Added 17 lbs of lean muscle in 5 months.”
“Stronger than I’ve ever been, and it finally stuck.”
Illustrative. Final client names and results confirmed before launch.
NASM Certified · 10+ years coaching · 10-year competitive bodybuilder · 15,000+ training sessions · trusted by celebrities, entrepreneurs, and the Marines · worked with Full Send, Happy Dad, Gold’s Gym, and more.
Meet Armon
I’ve made every mistake so you don’t have to.
I’m Armon. I’ve spent over ten years and 15,000-plus sessions helping people build bodies they’re proud of, and ten years competing on stage myself, so I’ve lived both the weight loss and the weight gain. I’ve trained celebrities, entrepreneurs, and Marines, and I built my own facility so my clients would have a real place to become who they’re capable of being.
I don’t hand you something I haven’t done. I don’t ask for a discipline I don’t live. And I don’t take on more people than I can actually coach. If we work together, you’re not a number. You’re my client, and your result is my reputation.
The 6-Week Challenge
Ready to prove it to yourself? Take the AMB 6-Week Challenge.
Six weeks. A real coach, a real plan, a real room to do the work. Put down a $300 deposit to hold your spot, hit the goal we set together, and get every dollar back.
We only take 12 people per round, because we actually coach each one. When it’s full, it’s full.
Claim one of the 12 spotsObjections, handled
The honest answers.
Does online coaching actually work? +
It works when the coach actually coaches. Ours do, because we cap the list. If you’re local, the Hybrid gives you a real facility too, so you’re never guessing alone.
Why pay for this when a gym down the street is $10 a month? +
Because a $10 gym gives you a room and nobody who cares whether you show up. You already have access. What you’re missing is coaching and accountability, and that’s the whole thing you’re buying here.
Is this a cookie-cutter plan? +
No. That’s exactly what we’re the opposite of. Your program is built for you and changes every week based on your progress. That’s only possible because we don’t overload our coaches.
What if I quit like last time? +
Last time you did it alone. This time you’ve got a coach who notices when you go quiet, and the AMB Family training right next to you. That’s the difference, and it’s the whole reason this works.
Stop starting over. Start with one step.
Book your spot, and let’s build the version of you that actually sticks.